Monday, September 27, 2004

Spin Wins!

The simple truth is that it doesn't matter what you do but what you SAY you do. Welcome to the world of spin. Though spin must have existed from the times language was born, I think the past decade has really perfected it. Bill Clinton is, of course, the epitome of spin! Globalization and cut-throat competition seem to have further enhanced this phenomena. And I see it in everyday life too.
The power of suggestion and imagery is so compelling to the human mind. Keep repeating the same thing over and over again and the brain starts believing it. It is like this annoying jingle that you don't like the first time you hear it but then it starts getting onto you. You start humming it and eventually you end up liking it just because you are humming it often!!! That's why the worst blackguards in history seem like heroes at first and the best people on the earth seem so insignificant and unassuming. Villainy, Deceipt, Corruption always make Grand Appearances with booming voices and charming countenances. On the other hand, purity, innocence and truth are always in the background; perhaps unheard in the din caused by the others but nonetheless, present as an eternal, endless, soothing background score. One really has to listen to hear the voices of truth. How many of us have that ability or time? We don't. We go for the best seen and best heard things in life.
Why does life have to be so unfair to the best things it has to offer????

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